So what are these consumers doing when they go online?
The study goes on to show that over 70% go online to look at menu items. But the most important statistic yet... over 1/3 of consumers have ordered food over the internet. A staggering 54% say they were extremely satisfied with the experience.
Imagine what this could mean for your restaurant! You could reach 33% more customers who generate higher ticket averages and cost less to service.
Restaurants of all types and all sizes are cashing in on this explosive opportunity. If you haven’t jumped on board yet, it’s not too late.
For just $1.52 per day, your customers can start ordering from you online. In just 5 days, you can have your own online ordering website – fully customized for your restaurant. Orders are conveniently sent directly to your fax, phone or email. We even do all the work to set it up.
Why Should I Offer Online Ordering?
It’s what your customers expect. Studies show that customers want to order online and will be loyal to restaurants who offer the service. Not to mention, Online Ordering is now a standard service offered by national restaurant chains – just as common as carry-out or delivery.
Here are just a few of the benefits you’ll see with Online Ordering:
· Market more effectively to high-dollar customers such as Pharmaceutical Reps, Businesses and Corporate Caterers.
· Speed up busy lunch lines with a separate line for Online Ordering customers
· Increase Curbside Carry-Out or To-Go business. Considering marketing the service to new parents and time-starved consumers
· Increase delivery sales
· Raise your ticket averages. Online Orders are proven to be 20 – 50% higher!
· Reduce Ordering Errors
Learn More about the Benefits of Online Ordering.
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*Statistics published in the February 2008 Edition of the American Express MarketBrief and based Technomic consumer research.